e.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place

4.4 | 6,212 ratings

Price: 5

Last update: 09-10-2024

About this item

Get full, voluminous-looking brows with this buildable, fiber-infused brow gel.
Apply gel alone or as a top coat over brow powder or pencil.
Start from the inner corner, follow the arch working in upward strokes and use alongside the Ultra Precise Brow Pencil to perfect your brow look.
Available in 5 shades.
All e.l.f. products are made from skin-loving ingredients you want at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.

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Diana Baptista

A MUST!

Reviewed in the United States on August 20, 2024

This is definitely a must! I have super natural dark hair and very light eyebrows with a pale complexion, which makes me look super weird without makeup, throughout the years I've realized that only accentuating my eyebrows (as natural as possible, not too dark) is my go to makeup hack... cannot leave the house without doing my eyebrows and without gloss... this product works wonders as it comes in a super natural shade, blends nicely and smoothly, does not stain and it lasts through the day! This is like my third time getting Elf... I've tried others brands and either they are too dark and slushy or don't paint well... give it a try, you'll thank me later!

slross

Amazing Product!

Reviewed in the United States on August 29, 2024

Finally, a light brown (the neutral brown shade) without any red! It's great for a natural blonde (who is now going gray). This, combined with a little Rogaine foam, has accomplished what expensive brow serums and dyes haven't been able to. I apply it, wait until it dries, and brush through with a clean brush. It's subtle and natural-looking. And shockingly inexpensive.

Eartist

Buildable, Voluminous Brow Gel

Reviewed in the United States on June 8, 2024

As a beginner in the world of brow grooming, finding the right product can be intimidating. The e.l.f. Wow Brow Gel, however, emerges as a savior, offering user-friendly experiences while delivering impressive results.

One of the standout features of the e.l.f. Wow Brow Gel is its simplicity in application. For beginners like me, this aspect is crucial. The brush is designed for easy maneuverability, allowing even novices to achieve precise application without smudging or clumping. It simplifies the task of creating beautiful brows because a common concern among beginners is the fear of ending up with overly dramatic or artificial-looking brows. The e.l.f. Wow Brow Gel, however, strikes the perfect balance. It effortlessly adds volume and definition to the brows, creating a fuller appearance without veering into the territory of overly done brows.

As someone who typically doesn't use brow gels, I also found the buildability of the e.l.f. Wow Brow Gel to be both a blessing and a necessity. While the initial application provides a subtle enhancement, achieving fuller brows requires layering the product. However, this process is seamless and allows you to customize the intensity according to your preferences. Once applied, it sets in place, keeping stray hairs in check and maintaining the desired shape for hours on end because it doesn't smudge or flake!
Finally, its budget-friendly price point makes it accessible to beginners and seasoned makeup enthusiasts alike, offering exceptional value for money.

Megan

Perfect for fine hairs

Reviewed in the United States on September 2, 2024

As a young 20 something in the 90s I over tweezed and now lack pigment in my eyebrows. This gel fills them in, clings to fine hairs, the shade is perfect and it stays in place. This is the 3rd time I’ve purchased this product.

MoBarbs

Finally found the one

Reviewed in the United States on August 30, 2024

Love this! I’m naturally a dark blonde and got the neutral brown shade.
My brows are pretty sparse and this does a great job of thickening the brow hairs enough to make them look fuller yet still really natural instead of painted on or something. I also love how quickly I can apply this.

Lanie

Clumps a bit

Reviewed in the United States on August 24, 2024

It comes out pretty smudged and really does not seem to do what it says it does.

FarrowZane

Very nice

Reviewed in the United States on July 16, 2024

I tried using eyebrow pencils, but it never looked quite right... Not very natural, kind of blurry, even just using a little to fill in gaps. I'm new to makeup so it could be my technique, but this Wow Brow looks much more natural on me with less effort. It helps my brows look more full and defined but in a more natural/hair-like way, and also helps hold down the shape. It doesn't totally fill some gaps I have in my eyebrows, so I still have to draw in a few hairs (I find that I prefer a liquid brush liner over a pencil type for this purpose). I have dark brows, but I prefer a lighter shade in brow products for a more subtle look (otherwise they really stick out, like Groucho brows). I like that elf has a lot of nice products like this for low prices so a beginner like me can try different things out to see what I like without breaking the bank.

Iliana1005

Works Great for Sparse Brows!

Reviewed in the United States on April 29, 2024

To say that I’ve tried just about every kind of brow product found in retail stores, would not be an exaggeration.

I ABSOLUTELY LOVE this product by ELF. This comes with a brush-type wand (similar to those found in mascaras) that has a petite head; perfect for getting every bit of brow hair, without smudging onto the rest of your face.

Another benefit is that you can make your brows darker and thicker by adding additional coats; and, still no clumping!

Whatever it has that makes your brows stay in place, works great, without over drying, clumping or flaking. It looks very natural!
This product does not run or slide off your face at the first drop of “wet”. Even so, I was able to easily remove it all with a disposable makeup round soaked with micellar cleansing water.

And finally, the absolute BEST aspect of this particular brow product by ELF was the actual color of the brow pigment. I went with NEUTRAL BROWN (and I did this with very low expectations).

Remember all the different types of brow products that I tried previously? Some of those turned to a GREENish tinge after wearing for a few hours (I kid you not); others dried to a LUCY RED; and yet another had a definite GRAY tinge to it. AND YET, ALL of the previous products had been listed as MEDIUM BROWN.

ELF’s product, was exactly what it said it was: a very believable NEUTRAL BROWN! It went on smoothly, with a good consistency (neither too dry; too wet; nor too clumpy or smudgy). A pleasant surprise, as all the previous contenders had either been too clumpy; too smudgy; or, too dried out.

The price was perfec!. I even went back to double check the price, as I was expecting a higher price for a brow product.

Will I buy this product again and would I recommend it? ABSOLUTELY! In fact, I plan on buying a couple of more now, so that I can have one in my bag, one in my bathroom, and, one more for the spare. I will, without a doubt continue buying this product as long as ELF continues to make it.

I heartily endorse this product! I suspect that y’all will also be as happy with it as I was!

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About this item

From the brand

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Top reviews from the United States