When I started out in product almost twenty years ago, I didn't even know what that meant let alone how to be successful. I worked in product for eight years before I had my first colleague with any product experience. The beautiful aspect of that was that I brought no dogma with me. I read so many books, interrogated anyone with experience that I found, but mostly felt unsatisfied until I eventually came across SVPG and Marty.
For anyone not experienced with the product operating model who wonders whether it lives up to all the hype... the answer is an unequivocal yes.
The thing I found more impressive than anything else with this book is that Marty so directly and unapologetically points out that at most companies, the emperor is wearing no clothes. These other highly dogmatic frameworks don't really work. Those looking for the "one simple trick" that is highly repeatable and ubiquitously effective, might as well be looking for a pot of gold at the end of a rainbow. If you focus on and measure outputs, not outcomes, you will optimize for that right until leadership realizes the ship has run aground, or more commonly, until some other company disrupts yours into irrelevance.
On the flip side, if you can get your team/company/coworkers to fully embrace and engage with this model, not only will you start to see accelerated success, but working in that type of environment is exciting, energizing, and while not usually associated with work, incredibly fun.
A friend of mine points out that most business books contain only enough principles to fill a pamphlet, but then are filled with hundreds of pages of case studies because the concepts are too abstract for most people to ingest them. To an extent, Transformed is the same, but the style and application of those case studies here are very well done, and designed to help convince both the reader and others as well.
My experience has been that the most difficult part of the product operating model is convincing enough of the right people to really give it a serious try. I'm very eager to use this as inspiration and another tool to continue to evangelize.
Thank you Marty, SVPG, and those who have collaborated with you, for your passion and your effort.
Transformed: Moving to the Product Operating Model
4.5 | 266 ratings
Price: 15.04
Last update: 01-10-2025
Top reviews from the United States
Raz
Marty Speaks plain and unvarnished truth.
Reviewed in the United States on March 18, 2024