Awesome!!! Here is how I buy clothes.
1. I like low cost.
a. Amazon is low cost. And I don't have to drive 50 miles to the Outlet store.
2. I buy the same clothes over and over. Always the same sizes and colors for the basic items.
a. I buy Champion long boxer briefs, preferably made in Vietnam.
b. I buy sock from Johnston and Murphy.
c. I buy t-Shirts (and most other items) from Brooks Brothers Outlet.
Unfortunately, Johnston and Murphy's over the calf blue merino wool socks change over the year. Double pipes at first, then single pipes close together, then triple pipes. All I want is the same exact blue sock and same exact grey sock year after year so that I can avoid matching socks out of the clean clothes basket. No, what should be the same exact sock is a big mix and match event every morning. Same thing with Champion. Why do I have to check to see what country they are made in before buying them. Why can't I just trust that Champion underwear are the same the world over.
3. I like high quality. Here is how I define quality:
a. Don't skimp on material.
b. Long staple threads.
c. Ergonomically cut.
Every single sock manufacturer out there is skimping on material on socks. Johnston and Murphy, Brooks Brothers, all shorter as the years go by. They make them a quarter of an inch shorter. It doesn't sound like a lot. But I have to keep pulling up my new socks. I never have to pull up my old socks. How much money is being saved by cutting the socks a quarter inch shorter?
Brooks Brothers t-shirts are still pretty good. I have stuck with Brooks Brothers because every other t-shirt manufacturer that I've tried makes them an inch shorter, which means they come untucked. Brooks Brothers t-shirts always stay tucked in. And they don't pill after 10 washes. I hate pilled t-shirts. I hate them!
Ergonomically cut: my mother bought me some gold toe socks. I have big calves. The elastic cut into my calves by the end of the day. Five year old Johnston and Murphy socks are butter smooth. The new ones are starting to cut with a sharp rigid thread around the top. Brooks Brothers has a nice soft elastic at the top--if you buy the non-outlet variety--which go for $25 - $50 per pair. That's a lot of money for socks when I like to keep 15 pair of blue and 15 pair of grey in the drawer after a full wash. That would be like $750 - $1,500 for socks. But the ergonomics on a sock make the difference between a beautiful day and a day that makes you feel like you've been sweating out in the sun.
So, here is the scoop on the Amazon Essentials t-Shirts:
1. Value: They are $16 for 6 shirt. So, that's about $32 per year that I would spend on t-shirts. That's Awesome!
2. Consistency: Amazon gets it! They actually advertises that they are not going to keep switching up. You get the same thing every time. I'm sure they will find a better way to make something and that a change will occur every now and then. That's fine if they make an improvement. But I'm betting it will not be changing the number of pipes running down my socks. I'm sure other brands change the number of pipes because they found a factory in one country that makes they cheaper than in another country. And they are not made to Johnston and Murphy's specs. They are just socks already being produced by another manufacturer at a lower cost than the last factory.
3. Ergonomics: The t-shirts fit well. From what I can tell so far, Amazon Essentials t-shirts use long staple cotton that will not pill.
But all of this is really to communicate to Amazon. Nice job with Amazon Essentials! Would you *please* make some over-the-calf dress socks. I will love you even more than I already do. Please consider making long inseam boxer briefs that somehow keep the legs from riding up or don't start slipping down. Also, I wear a lot of all cotton, non-iron dress shirts. All cotton, non-iron, pleated, chino's would be awesome. Long rise, gaberdine dress slacks would be great! But, maybe I'm getting beyond the essentials with the slacks. But please, the socks! I hate every reasonable priced sock, that I've tried, that is made today.
Amazon EssentialsVisit the store 
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