RTIC Soft Cooler 30 Can, Insulated Bag Portable Ice Chest Box for Lunch, Beach, Drink, Beverage, Travel, Camping, Picnic, Car

4.5 4.5 out of 5 stars | 6,095 ratings

Price: 101.15

Last update: 12-20-2024


About this item

UP TO 24 HOURS OF COOLING – The RTIC soft insulated cooler is the perfect insulated cooler bag to keep your food and drinks cool wherever needed for up to 24 hours. Locks in the cold for up to 2 days when following RTIC’s Cooling Tips.
IT’S A FLOATING COOLER – Not to mention it’s a floating cooler, it floats, so your drinks and snacks can go wherever you go. Ideal for a day at the pool or lake, no matter where the adventure takes.
LIGHTWEIGHT AND DURABLE – The soft cooler is lightweight yet tough to take on any terrain with its heavy-duty nylon shell. Dimensions: 12 Can: 11” × 11” × 9½”; 20 Can: 13 ½” × 13 ¾” × 15 ½”; 30 Can: 15 ½” × 12 ¾” × 11 ½”; 40 Can: 18 ½” × 17” × 12”.
MULTIPLE USES – It’s the perfect ice cooler, drink cooler, travel cooler, beer cooler, lunch cooler, camping cooler, beach cooler. Features ​​up to 1.5 inches of closed cell foam.
LEAK-PROOF WITH ZIPPER – This outdoor cooler is a 100% leak-proof cooler thanks to a durable zipper that prevents spills and leaks. This Soft Pack comes in four sizes - 12 Can, 20 Can, 30 Can and 40 Can.

Product information

Technical Details


Top reviews from the United States

  • Jerry M. Karnes
    5.0 out of 5 stars Best ever
    Reviewed in the United States on November 27, 2024
    Bought this for a trip to Florida at Thanksgiving. Put in a full complement of drinks and food with just a couple small ice packs. Two days later everything was still very cold. Much better cooler and lighter than the Yeti soft cooler I gave away.
  • ARDUBLI
    5.0 out of 5 stars ⁉️UPDATE ⁉️Great cooler !!!!
    Reviewed in the United States on April 15, 2022
    04/20/22
    Bought cooler to take with me since I'm an OTR truck driver. I usually leave for 3 days at a time and it keeps my drinks and food nice and cold. By day 2 the ice melts but it's still exceptionally cold with just the water in the bottom. I also toss in an ice pack that stays pretty solid for the trip. The weight of the bag itself is great too. I've seen in other reviews that the zipper has broke. I will say this, it's a waterproof zipper. The colder has fallen over a few times without leaking at all. On the other hand it takes some force to slide it around. I've applied the zipper lubricant, which looks to be a plain petroleum based jelly, like Vaseline. That does help but still is a little tough. That's my only concern, if it's made to work with the resistance than it shouldn't be an issue down the road. If so I'll be sure to update review. All in all .... I highly recommend this cooler.

    08/06/22
    Still happy and satisfied. As for the zipper I HIGHLY RECOMMEND that you put the supplied grease or Vaseline between your index and thumb and go around the entire zipper at least monthly. If you use it on the daily like I do I would lube it up every other week. Once I got in the habit of lubrication of the zipper it worked effortlessly. I STILL RECOMMEND THE COOLER
  • Robert Beaton
    5.0 out of 5 stars Items does very well keeping items refrigerated.
    Reviewed in the United States on August 6, 2024
    This is the second one I have purchased. The other one lasted a long time before zipper covering dried out and fell off. It caught in zipper and zipper separated. This new one does not have that design anymore. My wife and I like it because it’s not too big and heavy. It does a great job keeping items cold.
  • BT1138
    4.0 out of 5 stars Works great.
    Reviewed in the United States on July 1, 2024
    Only reason I gave it 4 stars is because I wish it compressed a little more to fit in the car behind the seat. It is not rigid, but functional it is basically rigid. No leaks, keep cool, sturdy build.
  • ashley
    5.0 out of 5 stars Survived being run over by a F150 and Bayliner Capri on a trailer
    Reviewed in the United States on September 14, 2023
    Let me start this review off by saying I am not normally so reckless with my personal belongings, but I am the first mate of the Capri. My duty was to ensure the boat remained by the dock. My aunt took my cooler and placed it at the end of the dock, where there was a walkway. My dad, being the man that he is, decided to cut right when attempting to maneuver the trailer into the launch. He ran over my cooler full of Coors, ice packs and my Frostbuddy coozie. Not only did the cooler survive like it was nothing, but the glass bottles of beer were unscathed as well. The Frostbuddy did not survive, however, as it was taking all of the weight of the truck. All in all this is one of the most durable coolers I've owned. The only thing that could possibly crush this cooler is a semi-truck. Kudos to RTIC for designing a cooler that can withstand thousands of pounds of pressure.
  • Tiffanie Nixon
    5.0 out of 5 stars Cool
    Reviewed in the United States on October 31, 2024
    Cool and cute
  • DMx
    1.0 out of 5 stars Zipper broke after 7 days
    Reviewed in the United States on January 4, 2022
    Well, I really liked this cooler from the get go (30 can soft side) except for how hard the zipper was to open/close. I used the zipper grease, but it didn’t help much. My wife really dislikes the cooler due to how hard the zipper is to move. I’ve owned this thing for 5 months and have only used it 7 times. Well, half way in to my last trip, the lid and base zippers dislocated when I tried to close it (only had 15 cans and a little ice since the beverages came straight from a hard cooler on ice and I wasn’t going to be out all day). The two sides of the zipper were still within the zipper channels, but we’re not lining up properly to zip close and the zipper handle was extremely difficult to move. I finally got it to line up, but only half way across the front of the cooler, so the other half was still open which spread open easily. Being that we were in a side by side, I knew it wouldn’t last long and I’d have a trail of drinks and ice behind me for the next lucky driver to pick up, so I decided to use an old AO cooler that leaks, but at least it didn’t spill cans and ice out. I’m really disappointed with this product because I’ve had such great luck with my numerous other Rtic products (multiple hard coolers, and almost 100 of their tumbler mugs and water bottles that I’ve purchased for giveaways). I will contact them for support and update my post with the outcome. Wish me luck, and good luck to you if you purchase a soft cooler; I hope you have better luck that I’ve had.
  • G. Rainey
    5.0 out of 5 stars Dependable Cooler for Travel
    Reviewed in the United States on October 21, 2024
    This is our Go-To cooler for trips to the pool or day trips out and about. Very well-made cooler that keeps stuff cold. I use ice packs instead of ice and have great results. Be sure to use the included zipper lube because it seals very tightly.

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