I finally finished #thevoltageeffect by John List. This is an excellent book, and a great companion piece to ”Influence is Your Super Power” by Zoe Chance. John is a world-class behavioral economist with broad experience in higher education, government, and industry. In this book, John draws on his research to tell us why some ideas scale and why some fail.
The book is divided into two parts. The first part examines five fundamental reasons why an idea/product/project will fail to scale. And part two examines four secrets to scaling. Both parts are equally important. And both underscore the power of economics and behavioral approach to contemplating scale. But of the two, I like part two the most. A behavioral focus on culture, why it’s important, and how to build a good one, is unique and eyeopening. You will also learn why EOE state,ents may discourage diverse candidates from applying. Why quitting early and often may be the smartest move of all. And why any business, government agency, and nonprofit should allocate resources by carefully examining marginal costs and benefits. Throughout, John argues for constant experimentation.
This is not a typical book by a typical economist. It is immediately readable and broadly applicable. I highly recommend “The Voltage Effect.” And when you finish that, pick up “Influence is Your Superpower.”
The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale
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Last update: 07-29-2024