Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen

4.8 4.8 out of 5 stars | 160 ratings

Price: 17.32

Last update: 04-17-2025


About this item

Read by the author.

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .

Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for connecting with customers has been fully revised and updated, making it an even more powerful tool to prepare you to engage customers.

In a world filled with constant, on-demand distractions, it has become very hard for business owners to effectively cut through the noise to reach their customers. Without a clear, distinct message, customers will not understand what you can do for them and won't engage.

In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output.

The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand 2.0 will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Story maps, charts, and tools to help you create your own StoryBrand BrandScript can be found in the audiobook companion PDF download.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.


Top reviews from the United States

  • Steven Cooper
    5.0 out of 5 stars How to Get Your Customers to Actually Hear You
    Reviewed in the United States on January 7, 2025
    Business owners and marketing people face more challenges today than ever. Customers are bombarded with messages and ads from morning until night from more screens and sources than ever. In this overwhelming, blaring cacophony, what can you do to make sure your message is heard?

    Let Building a StoryBrand 2.0 by Donald Miller be your guide. This book is the perfect tool to help you grow your business/organization by reaching, connecting with, and inspiring your prospects to choose you.

    The Problem: You struggle to communicate your brand's message in a way that resonates with your audience. Your potential customers are overwhelmed with information, and your message gets lost in the noise.

    The Solution: StoryBrand has helped over 1 million of business—from start ups to Fortune 500 companies—significantly increase their revenues. This updated version (hence the “2.0” in the title) has 10,000 additional words of step-by-step, practical marketing help. It’s full of updated, real-world examples so you can see StoryBrand in action. Plus, throughout the book, it has calls to action so that you can implement the framework in your own business as you are learning the concepts. You can implement your simple, clear message immediately to connect with more customers.

    How Building a StoryBrand 2.0 can grow your business:
    1. Learn the Seven Points in Every Compelling Story in Human History: Miller explains the stories that all humans respond to throughout history, giving you a template to follow that will capture attention.
    2. Clarify Your Message: Simplify your brand message so that it is understood and remembered by your audience.
    3. Apply the Framework: Use your StoryBranded messaging for your website, brochures, social media, etc. and see your business grow.

    Your Business’ Future: The StoryBrand 2.0 framework will transform your brand's communication. Your message will cut through the noise, engage your customers, and drive growth. You'll see your business thrive as you connect with your audience on a deeper level.

    Buy the Book: Don't let your message get lost in the noise. Take the first step towards clarity and success by reading Building a StoryBrand 2.0. Let Donald Miller's guide help you craft a compelling story that resonates with your customers and propels your business forward.
  • Jacob K
    5.0 out of 5 stars Somehow, Building a StoryBrand Got Even Better
    Reviewed in the United States on January 7, 2025
    As a business coach, I found Building a StoryBrand 2.0 even more valuable and impactful than the original. The new examples and expanded content have allowed me to look at my own business through the lens of StoryBrand. I've already used the updated approach to refine some messaging and copy on my website and one-liner, and I can't wait to do the same with clients.

    I read Building a StoryBrand before my role as a business coach and immediately applied it to my previous jobs. It was the best business book I'd ever read, only to be surpassed by Building a StoryBrand 2.0. This book is for any business leader who wants to improve any form of messaging or communication, from speeches to websites, marketing collateral, or even simple emails.
  • Amazon Customer
    5.0 out of 5 stars Best book you will read for your business this year!
    Reviewed in the United States on January 7, 2025
    As a marketing consultant, business coach, and StoryBrand Guide, I found Building a StoryBrand 2.0 even more insightful and impactful than the original. The new examples and expanded content have allowed me to better help my clients clarify their messaging and position themselves as the guide their customers need.

    I’ve already used the updated approach to refine a client’s website messaging, which resulted in an immediate increase in customer engagement and inquiries. The expanded sections on crafting a one-liner and creating a sales funnel are particularly relevant for businesses navigating today’s noisy market and looking to stand out.

    This is a must-read book for business owners, marketers, and coaches who are ready to cut through the noise and connect with their audience like never before.
  • Holly A. Fisher
    5.0 out of 5 stars Stand Out in a Noisy World with the StoryBrand Framework
    Reviewed in the United States on January 7, 2025
    As a marketing consultant and copywriter, I found "Building a StoryBrand 2.0" even more impactful than the original book. And that's saying something because the original book spoke to me so much that I became a StoryBrand Certified Guide in February 2018. I love that this updated version has new examples and expanded content I can share with my clients.

    This 7-part framework focused on clearly communicating how you solve a problem for your customers and help them become the hero of their story is particularly relevant in today’s noisy landscape. This is a must-read book for any business looking to reach more customers, stand out in the marketplace, and grow their business.
  • RebelFish Local
    5.0 out of 5 stars We’ve already used StoryBrand.AI
    Reviewed in the United States on January 9, 2025
    Liz and I (Robert) applied StoryBrand back in Feb 2019. We’ve been continue to recommend and give that book away. I’m enjoying reading the book and using StoryBrand.AI for a client’s homepage wireframe. I like page 242 best. Having an email and text marketing campaign has helped us the most and the local small businesses across the US we work with. You’ve gotta get it set up and start using AI to save you time and money. I’m ordering 100 of these to give away at my next speaking gig in LA.
    Customer image
    RebelFish Local
    5.0 out of 5 stars
    We’ve already used StoryBrand.AI

    Reviewed in the United States on January 9, 2025
    Liz and I (Robert) applied StoryBrand back in Feb 2019. We’ve been continue to recommend and give that book away. I’m enjoying reading the book and using StoryBrand.AI for a client’s homepage wireframe. I like page 242 best. Having an email and text marketing campaign has helped us the most and the local small businesses across the US we work with. You’ve gotta get it set up and start using AI to save you time and money. I’m ordering 100 of these to give away at my next speaking gig in LA.
    Images in this review
  • Build.Change.Impact. - Business Coaching
    5.0 out of 5 stars A Fresh Take on StoryBrand: Essential Insights for Today’s Business Leaders
    Reviewed in the United States on January 7, 2025
    As a business coach who loves helping clients find clarity and momentum, I’m excited to dive into Building a StoryBrand 2.0. From what I’ve seen so far, the expanded content and updated examples feel incredibly relevant for today’s fast-paced, noisy business world.

    The updated real-world examples are a standout feature. As a Certified Business Made Simple Coach, I’ve had the privilege of seeing the StoryBrand framework in action and the incredible results it delivers for businesses. Now, with this revised book, readers get an inside look at how these principles work in practice and how they can create the same impact in their own businesses.

    I can already tell this edition is going to be a go-to resource for crafting messaging that works. Whether you’re new to StoryBrand or a longtime fan, the 2.0 version takes everything to the next level. If you’re a coach, marketer, or business owner trying to stand out, this belongs on your shelf.
    Customer image
    Build.Change.Impact. - Business Coaching
    5.0 out of 5 stars
    A Fresh Take on StoryBrand: Essential Insights for Today’s Business Leaders

    Reviewed in the United States on January 7, 2025
    As a business coach who loves helping clients find clarity and momentum, I’m excited to dive into Building a StoryBrand 2.0. From what I’ve seen so far, the expanded content and updated examples feel incredibly relevant for today’s fast-paced, noisy business world.

    The updated real-world examples are a standout feature. As a Certified Business Made Simple Coach, I’ve had the privilege of seeing the StoryBrand framework in action and the incredible results it delivers for businesses. Now, with this revised book, readers get an inside look at how these principles work in practice and how they can create the same impact in their own businesses.

    I can already tell this edition is going to be a go-to resource for crafting messaging that works. Whether you’re new to StoryBrand or a longtime fan, the 2.0 version takes everything to the next level. If you’re a coach, marketer, or business owner trying to stand out, this belongs on your shelf.
    Images in this review

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