Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World

4.7 4.7 out of 5 stars | 436 ratings

Price: 22.04

Last update: 01-07-2025


About this item

“One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.”—Michael Rubin, CEO of Fanatics

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales.

In his latest book, Vaynerchuk argues that today’s fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the “TikTokification of Social Media.” Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow.

Small businesses, large corporations, and creators can take advantage of this trend to develop brand and grow sales by producing relevant, strategic content, even if they don’t have an audience. But how does one make relevant content? What should advertisements look like, in this new world?

In this book, Vaynerchuk provides detailed answers to these questions and more, revealing the tactics to master modern advertising with strategies you can apply to the moment you’re currently living in.

Supplemental enhancement PDF accompanies the audiobook.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.


Top reviews from the United States

OHare
5.0 out of 5 stars A Masterclass in Modern Marketing
Reviewed in the United States on November 25, 2024
Gary Vaynerchuk's Day Trading Attention is a must-read for anyone serious about building a brand and driving sales in today's digital age. With his signature no-nonsense approach, Gary breaks down the complex world of social media into actionable steps.
What I love most about this book is its focus on authenticity and hard work. Gary emphasizes the importance of creating high-quality content, engaging with your audience, and consistently showing up. He also provides valuable insights into the latest trends in social media, such as TikTok and short-form video.
If you're looking to level up your marketing game, Day Trading Attention is the perfect guide. It's a refreshing take on digital marketing that will inspire you to think outside the box and take bold action.
Amazon Customer
5.0 out of 5 stars it has pictures
Reviewed in the United States on May 22, 2024
edit: wait no my favorite part of this book is that the paper is the kind the magazine / textbook slippery kind, not the boring normal novely kind

Just noticed there's only 8 reviews here so far.

I just received it yesterday, and have only read parts so far, but from what I've read I will say I am intrigued to read this. It seems like a good mix of the philosophical / theory with the practical / how to.

The book has lots of images and QR codes and graphs (visual aides and interactive moments).

The font spacing, margins, etc makes this very easily digestible / readable compared to his previous books.

The book is bigger size wise than I thought it would be (it's slightly wider than an 11 inch iPad Pro).

I will come back here and write a more thorough review once i've completed the book, but it seems like a quick and easy read, and it seems like you can easily skip parts of this book that you already understand if need be.
Customer image
Amazon Customer
5.0 out of 5 stars it has pictures
Reviewed in the United States on May 22, 2024
edit: wait no my favorite part of this book is that the paper is the kind the magazine / textbook slippery kind, not the boring normal novely kind

Just noticed there's only 8 reviews here so far.

I just received it yesterday, and have only read parts so far, but from what I've read I will say I am intrigued to read this. It seems like a good mix of the philosophical / theory with the practical / how to.

The book has lots of images and QR codes and graphs (visual aides and interactive moments).

The font spacing, margins, etc makes this very easily digestible / readable compared to his previous books.

The book is bigger size wise than I thought it would be (it's slightly wider than an 11 inch iPad Pro).

I will come back here and write a more thorough review once i've completed the book, but it seems like a quick and easy read, and it seems like you can easily skip parts of this book that you already understand if need be.
Images in this review
Customer image
Senior Marketer
5.0 out of 5 stars A phenomenal must-read book
Reviewed in the United States on December 4, 2024
GaryVee has done it again! This inspiring, energetic, and highly practical book is a must-read for anyone involved in the world of social media marketing. Packed with raw insights, actionable tips, and real-world examples, it delivers invaluable guidance that makes it an essential addition to your reading list.
Avery Clark
5.0 out of 5 stars Hard to read but good
Reviewed in the United States on November 8, 2024
Good, just feel like he makes up names for old concepts to seem innovative.
Jim Kukral
5.0 out of 5 stars Rocketfuel for your social media strategy
Reviewed in the United States on August 9, 2024
Warning: Reading this book may result in an irresistible urge to overhaul your entire marketing strategy. Side effects include compulsive platform-hopping, an unhealthy obsession with engagement metrics, and the sudden ability to speak fluent TikTok.

In "Day Trading Attention," Gary Vaynerchuk doesn't just move the goalposts of social media marketing - he straps rockets to them and launches them into orbit. This book is the financial district of Madison Avenue, where likes are the new currency and your content is the hottest stock on the market.

Vaynerchuk serves up a cocktail of insights so potent, it should come with a warning label: "Caution: May cause severe disruption to outdated marketing strategies." He doesn't just think outside the box; he dropkicks the box into obsolescence and builds a hovercraft in its place.

Vaynerchuk trades in the old school megaphone for a Swiss Army knife of digital tools, showing you how to slice through the noise and carve out your brand's space in the crowded social media landscape.

Vaynerchuk doesn't just give you fish; he teaches you to fish in a sea of scrolling thumbs and fleeting attention spans. He turns the art of capturing eyeballs into a science, with all the precision of a day trader and the creativity of a Renaissance artist.

"Day Trading Attention" isn't just a book - it's a high-frequency trading algorithm for your brand's social media presence. In a world where attention is the most valuable commodity, Vaynerchuk hands you the keys to the vault. Invest your time in these pages, and watch your social media portfolio soar.
Amazon Customer
4.0 out of 5 stars Excellent read
Reviewed in the United States on June 17, 2024
I really enjoyed this book and will likely revisit it multiple times as I execute new ideas. My biggest issue is he says, "at the time of writing" 200 times! Just make it clear once at the top of the book and let it go because the phrase becomes distracting. Otherwise, if you want to win on social media, read this book!
Lauren96
5.0 out of 5 stars Great book
Reviewed in the United States on November 19, 2024
As an entrepreneur, this is a fantastic book if you’ve never had a marketing degree, or don’t know anything about marketing! great for the basics And teaching you about TikTok and Instagram and why people go viral
Connor Hiebel
5.0 out of 5 stars MUST READ to Have Media Success
Reviewed in the United States on October 17, 2024
In 2023, online shopping skyrocketed to $5.8 trillion, underscoring the importance of capturing your audience's attention for business success. This book is your ultimate guide to mastering social media marketing, offering precise strategies to captivate and connect with your target audience.

The author brings a wealth of experience with social media algorithms, making complex concepts accessible and actionable. What sets this book apart are the compelling stories and eye-opening statistics that vividly illustrate how to effectively monetize your social media efforts. It's an engaging and invaluable read for anyone eager to transform their social media presence into a powerful business tool.

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