A Wild Idea

4.6 4.6 out of 5 stars | 384 ratings

Price: 21.25

Last update: 03-01-2025


About this item

Why would a San Francisco entrepreneur sell his company, fly to the ends of the earth, invest millions restoring paradise, then fight like hell to give it all away?

In 1991, Doug Tompkins left his luxury life in San Francisco and flew 6,500 miles south to a shack in Patagonia that his friends nicknamed "Hobbit House". Mounted on wooden skids that allowed oxen to drag it through the cow fields, Hobbit House had for a refrigerator a metal box chilled from the icy cold winds off the glacier. Rainwater dripped from a rooftop barrel into the rustic kitchen. Earlier tenants include a sheepherder with little more than his dogs and a rifle. Instead of the Golden Gate Bridge, Tompkins now stared at Volcano Michinmahuida, blanketed in snow and prowled by mountain lions the size of small tigers.

Shielded by wilderness and waterfalls and tucked into a remote forest with three times the rainfall of Seattle, Tompkins plotted his counterattack against corporate capitalism. As founder of Esprit and The North Face he had “made things nobody needed”. Now he declared it was time to “pay my rent for living on this planet”. Could he undo the environmental damage produced by his prodigious clothes manufacturing? Could he launch a new brand, one that promoted environmental conservation, preservation, and restoration?

In Patagonia, Tompkins adored his pioneer existence. All his belongings fit in a single duffel bag. When hungry, he fished from his front yard and harvested vegetables from a greenhouse. Tompkins kayaked along the rivers, ice-climbed glaciers, and waited until the ocean storms reached a frothy peak to pilot his wood-hulled crab boat into the raging waves of the Pacific. Within a hundred miles there were virtually no roads and his old farm was accessible to the occasional fishing boat and a battered airstrip.

Flying his small plane for hundreds of hours, he explored. The average plot of land is 10,000 acres, and the price per acre is as little as US $25. It was all for sale and about to be destroyed by clearcut logging. Zooming over treetops and around mountain peaks, Tompkins flew inside tight canyons and gaped at the singular beauty: active volcanoes, gliding condors, forests never logged, rivers never dammed - all so undisturbed, so exquisitely designed, without a single flaw. Could he protect this wild beauty? Place a frame around this perfect creation? For the ensuing quarter century that dream, that obsession became his life.

Only in death did it become his legacy.

Supplemental enhancement PDF accompanies the audiobook.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.


Top reviews from the United States

  • Danielle O
    5.0 out of 5 stars Amazing biography
    Reviewed in the United States on September 12, 2022
    I absolutely loved Doug's motivation for protecting our lands of the Americas ,. His devotion, and passion along with the capital to back a project like this up is so amazing and inspiring. And Kris ... For making his legacy run WILD .. Thank you ???? this NP is definitely on my bucket list and can't wait to visit this magical place .THANK YOU FOR CONSERVING THE WILD NATURE OF THIS PLANET that us as a whole are not educated enough to know the important it. I so resonate with both your feeling of making money but wanting to do more for the greater good.. Its trying to convince the rest of the world to think the same way .. Of REWILDINGBTHE EARTH WE ARE JUST A PORTION of it not to take over but to live with and among nature
  • M. Pomeroy
    4.0 out of 5 stars The early history of Esprit was vague and inaccurate, but the later part of the book, riveting.
    Reviewed in the United States on September 8, 2021
    As a former employee I found the account of the early years at Esprit to be inaccurate as well as vague, but I think the purpose of the book was not to highlight how Doug made his money but how he chose to spend it, saving the parts of South American that he knew and loved. That part of the book was interesting and exciting by turns, and made a very compelling read. It is pleasant to think that his years in Patagonia with Kris included a personal transformation, and that toward the end of his life he found value and kinship with those close to him.
  • Cary Carlson
    5.0 out of 5 stars Worlds Best Conservation Story
    Reviewed in the United States on December 17, 2021
    This story of Doug Tompkins life and dedication to the causes of preserving wild lands and wildlife is full of adventure and it's all true. He turned his capitalist pursuits and wealth around to working tirelessly for his beloved adopted countries of Chili and Argentina. After buying up and restoring thousands of acres he gave it all to the governments as National Parks. The author writes a page turner of his whirlwind activities and taking on huge adversaries. Too much action and relentless effort to get into here. Just a stunning life, and tragic but fitting death, and a beloved wife who continues his legacy. A big man, great story, treasure our national parks.
  • Ken T.
    5.0 out of 5 stars Very good quality used book
    Reviewed in the United States on August 16, 2024
    Nice book in great condition and a good price
  • Paul Solli
    5.0 out of 5 stars Stunning!
    Reviewed in the United States on August 24, 2021
    I’m a big fan of Yvonne Chouinard and have read much about him and by him, but I didn’t know much about his good friend and co-conspirator, Doug Tomkins, co-founder of North Face, Esprit, and most recently with his wife Kris, protector of 14 million acres (14 million!) of parkland in Chile and Argentina. The story this book tells is breathtaking. It’s the story of a not-so-good father, womanizer, aesthete, “fun-hog”, visionary entrepreneur and environmentalist, but it’s also a love story between Doug and his wife Kris. I couldn’t put this book down. It kept bringing to mind the books West with the Night; Wind, Sand and Stars; and Out of Africa. If I had the talent to produce a film, I’d ask the author of the book if I could buy the movie rights. This book is both a documentary and an epic motion picture waiting to happen.
  • Gypsykin
    5.0 out of 5 stars Incredibly inspiring read
    Reviewed in the United States on June 11, 2022
    This book left me literally in tears at the end. I had never heard of Doug Tompkins before this. Despite being an environmentalist. Now I’m inspired and motivated to try harder. What an incredible man and a beautifully written story.
  • growman
    5.0 out of 5 stars Fascinating Read
    Reviewed in the United States on October 23, 2022
    Extremely well researched and written true story about a multi-dimensional fascinating man. Franklin tells it like it truly was - no flowery frills here. Tompkins lived life as nature’s man, and nature claimed him. What a life, and what energy, influence, and accomplishments!
  • Kathryn L White
    5.0 out of 5 stars Very well written and engaging profile of Doug Tompkins and San Francisco in the 70's
    Reviewed in the United States on September 5, 2021
    I can't put this book down. From building the brand Esprit and the exciting atmosphere in the Bay Area in the 70's to the challenge of saving natural eco systems and forests in Chile and Argentina, Doug Tompkins was a rugged individual who made difference. I can only imagine what he could have done to save our planet if he had lived longer.

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