I've done a great deal of public speaking, including two main-stage TED talks, yet my day to day responsibilities took a backseat as I devoured this book. John weaves the personal, vulnerable story of his metamorphosis from a terrified, disconnected and ineffective public speaker to a confident, connecting and persuasive one while explaining the fascinating history and science around rhetoric and its critical importance in our digital, disconnected, fake-news society. This book was not only a pleasure to read, it also has prompted me to re-evaluate the importance and technique of how I converse, how I present and how I listen. This will be required reading in not only any course dealing with public speaking but also any dealing with communication in general.