Conscious Coaching: The Art and Science of Building Buy-In

4.7 4.7 out of 5 stars | 1,344 ratings

Price: 17.46

Last update: 12-04-2024


About this item

In the world of strength and conditioning, learning how to move others not just physically, but also psychologically and emotionally is paramount to getting the most out of them. People are the ultimate performance variable, and understanding how to effectively blend knowledge of proper training with the nuances of human behavior is integral to helping athletes achieve their ultimate goals. Unfortunately, while much attention has been given to the science of physical training, little attention has been given to the science of communication.

Conscious Coaching: The Art and Science of Building Buy-In bridges this gap. Listeners learn the foundational principles of improving relationships, enhancing engagement, and gaining the trust of athletes through targeted communication. And, every bit as important, listeners also learn concrete strategies to apply these principles in day-to-day coaching situations they will inevitably encounter.

The result is a game-changing book that has been used by professional sports teams, Fortune 500 companies, Universities, multinational coaching organizations and the United States Special Forces that sets the stage for coaches and leaders of all kinds to create a culture of success not only within sport, but also beyond. Conscious Coaching is a movement and its time has come.


Top reviews from the United States

David F
5.0 out of 5 stars Very practical information. Great read!!!
Reviewed in the United States on March 14, 2017
This is an honest appraisal. I have no ties to the author. I met Brett at a gym in north Phoenix where I was a personal trainer. Brett was a strength & conditioning coach at EXOS at the time and was working out at my gym. We struck up a conversation and I could tell immediately that he was very knowledgeable and a genuinely good guy. The next time I saw him I was working out and he came up and talked to me. I told him about my struggle with shoulder injuries and how my workouts suffered because of them. He took time away from his workout to show me a couple of exercises that would help me. I really appreciated the fact that he was willing to give up some of his valuable time to help someone he didn't even really know. I think I saw Brett one more time after that and didn't see him again. That was about a year-and-a-half ago.
I am now the manager of a sports performance/corrective exercise facility and one of my strength & conditioning coaches excitedly told me recently about a guy he has been following for a while who was putting out a new book. When I found out who it was my interest was piqued. I checked out his facebook page, liked what he had to say, and proceeded to purchase "Conscious Coaching." The sports performance (and even personal training) industry is in desperate need of a book like this! The psychosocial side of coaching athletes deserves a lot of attention because it plays an integral part in the success of any strength & conditioning program. Getting your clients and athletes to "buy in" to what you are trying to do and how you are going to go about doing it is absolutely necessary if you want to get the most out of them ! Brett does a great job of using scientific research and practical experience to explain what works and what doesn't when it comes to tackling interpersonal problems and keeping a variety of personality types motivated. He also opens up and shares a life-changing personal experience that helped shape the person he is today. The only bad thing I can say about the book is that (in the kindle version at least) there are too many typos. However, this didn't distract me from the important, practical content of this excellent book. Thanks Brett for a great read!!!
Logan Pasker
5.0 out of 5 stars Conscious Coaching: A Must Read for All Strength Coaches
Reviewed in the United States on September 11, 2018
If you are a strength and conditioning coach, you should buy this book. The information Brett Bartholomew provides is an insightful look into the wide variety of athlete personalities and mindsets. From the beginning, Brett provides applicable information to help you start becoming a better coach today.
Athlete Archetypes
Brett’s book helps you find yourself by giving a 3-step self-discovery process, so you can better help your athletes. Once you know what drives you, understanding that your athletes have their own drives will guide your future interactions with them. By far the most helpful section of the book is where the different athlete archetypes are introduced. Understanding that not all athletes are the same will open your eyes to new ways of communicating with them. A style of communication that works for “the Soldier” might not get the best results from “the Wolverine.”
Building Trust
After the athlete archetypes, Brett explains some common mistakes coaches make and ways to improve trust with your athletes. Many of these mistakes are common issues seen in weight rooms all over the country. He offers simple corrections and food for thought when these mistakes pop up. Through his “Trust Tenets,” you can start creating buy-in right away. Without this trust, athletes will just see you as another authority figure trying to control their lives. You must become what a coach is meant to be: a mentor to build them up and guide them down the right path.
Refer to This Book Often
Read and highlight sections of this book. Look back on the “Trust Tenets” often. Always be looking to apply aspects of this book whenever possible. If you find yourself becoming complacent, look back to the section on common mistakes and double check that you are not falling into any of those traps.
From finding your inner drive, to how to interact with different athletes, this book will guide you in building better relations with not only your athletes but also with other people in your life. Treat athletes as people with complex personalities and their own unique feelings. This book will help bring out the “Conscious Coach” in you.

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