e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty

4.1 4.1 out of 5 stars | 1,531 ratings

Price: 7.99

Last update: 10-06-2024


About this item

LONG-LASTING LIQUID FOUNDATION: Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long- wearing Soft Glam Satin Foundation.
MEDIUM, BUILDABLE COVERAGE: The e.l.f. Satin Finish Foundation delivers medium buildable coverage and a satin finish.
BREATHABLE FORMULA: Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin.
FOR MULTIPLE SKIN TYPES: This foundation is great for dry, oily and combination skin.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% Cruelty-Free and Vegan.


From the brand


Top reviews from the United States

TangledUpInBlue
5.0 out of 5 stars Nice, build able coverage Alpha-Gal safe
Reviewed in the United States on September 12, 2024
e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free in 25 Light Neutral goes on smoothly.
I'm freckled, and while it doesn't completely cover freckles, you can easily add a more for a nighttime look without looking like cake. Vegan is an added plus for Alpha-Gal. Excellent price.
Stephany Santana
5.0 out of 5 stars Amazing Foundation!
Reviewed in the United States on September 30, 2024
If you’re looking for a foundation that doesn’t make you look cakey like not too heavy on the skin this is the one for you! It’s light weight it gives great coverage and gives this beautiful look on the skin! I love it and I love Elf cosmetics! So affordable and great product for $8!
Dad
4.0 out of 5 stars Soft Glam Foundation has become a staple in her makeup routine
Reviewed in the United States on June 17, 2024
I recently surprised my wife with the e.l.f. Soft Glam Foundation in shade 34 Medium Cool, and she absolutely loves it! As someone who values both quality and ethical beauty products, she was thrilled to receive this vegan and cruelty-free foundation.

According to her, the foundation provides just the right amount of coverage for everyday wear, offering a smooth and satin finish that enhances her natural beauty without feeling heavy. She particularly loves how it evens out her skin tone effortlessly, giving her a radiant glow throughout the day.

The shade 34 Medium Cool turned out to be a perfect match for her skin tone, blending seamlessly and providing a natural look. It's clear that e.l.f. paid attention to detail in formulating a shade that complements a variety of complexions.

Additionally, she appreciates the foundation's longevity, as it holds up well throughout her busy day without requiring frequent touch-ups. This has made it a go-to choice for both work and social occasions.

Overall, the e.l.f. Soft Glam Foundation has become a staple in her makeup routine, thanks to its quality, effectiveness, and ethical standards. It's definitely a gift that keeps on giving!
New Englander
5.0 out of 5 stars Love it! If they keep making it, I'll keep buying it.
Reviewed in the United States on September 20, 2024
Took a chance on this foundation, because at this price, why not? I think it is the best foundation I have ever used. I have blushy fair skin, lightly freckled as well. I like a foundation that washes out the ruddiness, but doesn't look heavy. I took a shot at 13 Fair Neutral, and it was first time lucky. First off, you need very little, a small dab goes a long way. It has great slip and it's easy to build coverage in the places you need it. The finish is soft, not dewy, but not matte either. It does not settle into fine lines and wrinkles. I didn't bother with any powder as is my usual practice, because I did not need it. I also didn't need any additional concealer. I've only used the e.l.f eye pencils and this product so far and they were both massive winners, so I'll have to check out whatever else might suit me.
Amelia
4.0 out of 5 stars Great coverage and value for the price
Reviewed in the United States on October 2, 2024
This has great coverage and a little goes a long way. I apply it with a damp blending sponge and it looks great, feels very light, and seems to last a while, especially with an elf primer underneath. That being said, it’s not my favorite ever, and it can be a little thick.
exhiliration
5.0 out of 5 stars GREAT COLOR MATCH, LONG LASTING, EASY TO APPLY
Reviewed in the United States on September 15, 2024
ELF has done it again. ELF gives us luxury tier quality at mid price range. I really like this foundation. It is super easy to apply. Goes on smoothly, is not cakey, great shade ranges, and lasts over 12 hours and so for those with over 10 hour shifts, this is the foundation to use. You wont even have to touch up. Yet it is not cakey, nor overdrying. I am super impressed.
Amazon Customer
5.0 out of 5 stars Highly recommend
Reviewed in the United States on September 20, 2024
I really like the way this looks like your natural skin, but better. It's buildable coverage, but not too much. It's perfect for more mature skin as well (I'm 61). Leaves skin looking and feeling refreshed and healthy. Not scented which is nice. Very natural looking. Stays on all day for me but I haven't tested it out while being active, like hiking, etc.
Kimberly Andrews
4.0 out of 5 stars Nice Foundation
Reviewed in the United States on September 22, 2024
This was a nice foundation, It didn't completely cover my pigmentation or redness; however, it did cover fairly well. As far as a weirdest award about 6 hours at the longest and it still looked pretty good after 6 hours, but it did start breaking up on my chin and cheeks. Overall it is a good nice foundation. There's not really a scent, it dries fairly quickly, it is buildable and it does have a subtle glow.
Customer image
Kimberly Andrews
4.0 out of 5 stars Nice Foundation
Reviewed in the United States on September 22, 2024
This was a nice foundation, It didn't completely cover my pigmentation or redness; however, it did cover fairly well. As far as a weirdest award about 6 hours at the longest and it still looked pretty good after 6 hours, but it did start breaking up on my chin and cheeks. Overall it is a good nice foundation. There's not really a scent, it dries fairly quickly, it is buildable and it does have a subtle glow.
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Customer image

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