e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty

4.2 4.2 out of 5 stars | 1,901 ratings

Price: 7.99

Last update: 11-09-2024


About this item

LONG-LASTING LIQUID FOUNDATION: Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long- wearing Soft Glam Satin Foundation.
MEDIUM, BUILDABLE COVERAGE: The e.l.f. Satin Finish Foundation delivers medium buildable coverage and a satin finish.
BREATHABLE FORMULA: Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin.
FOR MULTIPLE SKIN TYPES: This foundation is great for dry, oily and combination skin.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% Cruelty-Free and Vegan.


From the brand


Top reviews from the United States

Kerri T.
5.0 out of 5 stars Great product
Reviewed in the United States on October 26, 2024
I really like this foundation. It is a great price. Most foundations break out my face. I have bumbs on my checks this foundation actually improved them. Good coverage. Smooth, natural look. No smell. Comfortable. Shade chart accurate.
DawnFelice
5.0 out of 5 stars Sheer but good coverage, good shade selections
Reviewed in the United States on November 4, 2024
This has a lovely finish and does not enhance wrinkles or texture. I have to return only due to the wrong shade arriving. I will definitely get another in the correct shade. Coverage is light to medium. I prefer very sheer coverage but very thin and exceeds expectations. I was impressed with how many shades are available. There are two fair cool shades, both called fair cool- 10 and 14. I need 14 but got 10 and its a bit too light for me. Excited to see shades available for the very fair skinned. I am almost always the lightest shade and still have it dark, but not with this formula
Dad
4.0 out of 5 stars Soft Glam Foundation has become a staple in her makeup routine
Reviewed in the United States on June 17, 2024
I recently surprised my wife with the e.l.f. Soft Glam Foundation in shade 34 Medium Cool, and she absolutely loves it! As someone who values both quality and ethical beauty products, she was thrilled to receive this vegan and cruelty-free foundation.

According to her, the foundation provides just the right amount of coverage for everyday wear, offering a smooth and satin finish that enhances her natural beauty without feeling heavy. She particularly loves how it evens out her skin tone effortlessly, giving her a radiant glow throughout the day.

The shade 34 Medium Cool turned out to be a perfect match for her skin tone, blending seamlessly and providing a natural look. It's clear that e.l.f. paid attention to detail in formulating a shade that complements a variety of complexions.

Additionally, she appreciates the foundation's longevity, as it holds up well throughout her busy day without requiring frequent touch-ups. This has made it a go-to choice for both work and social occasions.

Overall, the e.l.f. Soft Glam Foundation has become a staple in her makeup routine, thanks to its quality, effectiveness, and ethical standards. It's definitely a gift that keeps on giving!
Stephany Santana
5.0 out of 5 stars Amazing Foundation!
Reviewed in the United States on September 30, 2024
If you’re looking for a foundation that doesn’t make you look cakey like not too heavy on the skin this is the one for you! It’s light weight it gives great coverage and gives this beautiful look on the skin! I love it and I love Elf cosmetics! So affordable and great product for $8!
mmallia
5.0 out of 5 stars Obsessed
Reviewed in the United States on October 22, 2024
I'm in love with this foundation. It has fantastic coverage and 'soft glam' is the perfect description of the coverage. It has impressive coverage but there's nothing cakey or heavy-looking about it. It feels and looks very much like the Nars Light Reflecting Foundation which is a favorite of mine, but this is a fraction of the price. The wear time is great and the product doesn't slide all over my face. For reference, I have normal skin that leans slightly dry sometimes. I typically wear it for about 12-13 hours without needing to touch it up. The only wear I have ever noticed is if I wear glasses for a long time it can move the product around where the glasses touch my nose, but I don't think I have ever had a product that didn't do that. A fingertip patting the product out along the nose has always been enough to fix that issue. Highly recommend trying this.
New Englander
5.0 out of 5 stars Love it! If they keep making it, I'll keep buying it.
Reviewed in the United States on September 20, 2024
Took a chance on this foundation, because at this price, why not? I think it is the best foundation I have ever used. I have blushy fair skin, lightly freckled as well. I like a foundation that washes out the ruddiness, but doesn't look heavy. I took a shot at 13 Fair Neutral, and it was first time lucky. First off, you need very little, a small dab goes a long way. It has great slip and it's easy to build coverage in the places you need it. The finish is soft, not dewy, but not matte either. It does not settle into fine lines and wrinkles. I didn't bother with any powder as is my usual practice, because I did not need it. I also didn't need any additional concealer. I've only used the e.l.f eye pencils and this product so far and they were both massive winners, so I'll have to check out whatever else might suit me.
Kim
4.0 out of 5 stars Another great Elf product.
Reviewed in the United States on October 5, 2024
I love the affordability of all the Elf products and the amazing quality. This foundation has just the right amount of coverage and is beautiful on the skin. Not too matte and not too glow. I definitely recommend.
AP
5.0 out of 5 stars Very nice
Reviewed in the United States on November 1, 2024
Very impressed with this relatively inexpensive foundation. It has a soft glow and provides buildable coverage. It wears well all day. Great find!

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