Aura Digital Picture Frame - 10.1" HD Display | Wirecutter's Best Digital Frame | Text Photos Directly to Your Frame from Any
4.7 | 19,083 ratings
Price: 149
Last update: 04-19-2026
About this item
- TOP-RATED WIFI DIGITAL PHOTO FRAME: Millions of customers are delighted by Aura as the easiest way to share and display photos with loved ones. Recommended by The New York Times/Wirecutter, Wired, and Oprah’s Favorite Things.
- FROM YOUR PHONE TO THEIR FRAME: Send photos and videos directly from your phone to an Aura digital picture frame. Invite family and friends to add photos too from anywhere in the world. Free, unlimited storage. No fees.
- QUICK & EASY SETUP: Set up in minutes on WiFi and instantly add photos and videos from your phone using the free Aura app. Works with Apple and Android devices.
- SMART FEATURES: Designed with high-quality materials and a color-calibrated HD display, the Aura Carver landscape frame automatically adjusts screen brightness, manages photo cropping, turns off automatically at night, and more. Includes built-in speaker for video playback.
- PERFECT FOR GIFTING: Add photos, videos, and a gift message to this Aura smart frame in the app before sending for a personalized, one-of-a-kind gift.
Product information
Features & Specs
| Resolution | WXGA |
|---|---|
| Compatible Devices | Works with iOS and Android |
| Connectivity Technology | Wi-Fi |
| Power Source | Adjustable fabric power cord up to 6.5' |
| Touchscreen | Touch Bar |
| Aspect Ratio | 16:10 |
| Control Method | App, Touch |
Additional details
| Color | 10" - White |
|---|---|
| Frame Material | Aluminum |
Measurements
| Display Size | 10.1 Inches |
|---|---|
| Item Dimensions L x W | 10.5"L x 7.3"W |
Warranty & Support
Amazon.com Return Policy:Amazon.com Voluntary 30-Day Return Guarantee:You can return many items you have purchased within 30 days following delivery of the item to you. Our Voluntary 30-Day Return Guarantee does not affect your legal right of withdrawal in any way. You can find out more about the exceptions and conditionshere.
Product Warranty:For warranty information about this product, pleaseclick here
Feedback
Aura Digital Picture Frame - 10.1" HD Display | Wirecutter's Best Digital Frame | Text Photos Directly to Your Frame from Anywhere | Quick & Easy Setup Over WiFi - Free Aura App | No ads or fees
Share:https://www.amazon.com/dp/B09X1XW8LC
Found a lower price? Let us know. Although we can't match every price reported, we'll use your feedback to ensure that our prices remain competitive.
Where did you see a lower price?
Fields with an asterisk*are required
Pleasesign into provide feedback.
Item details
| Brand | AURA |
|---|---|
| Model Number | UKEU900-WHT |
| UPC | 860008288431 |
| Manufacturer | Aura Home, Inc. |
| Item Weight | 4.1 Pounds |
| Unit Count | 1.0 Count |
| Warranty Description | 1 Year |
| Best Sellers Rank |
|
| ASIN | B09X1XW8LC |
| Customer Reviews | 4.74.7 out of 5 stars(19,083) 4.7 out of 5 stars |
Top reviews from the United States
- MBEffortless Sharing, Premium FeelThis frame stands out for how easy it is to use—setup is quick, and you can instantly send photos from your phone to the frame from anywhere. The display looks sharp and bright, making photos look great in any room. 
It’s more premium than basic digital frames, but that also means a higher price compared to simpler options.
Bottom line: One of the best digital frames out there—great quality and super easy sharing, just comes at a premium. - J. MirandaGreat product, quick and easy to set upHad a google nest hub and HATED IT.....Could never get instructions to match the app when needed so I said it had to go. But I loved having the google photos that the family and I shared so I wanted a frame that was just that.....a frame only, that was integrated with the google photos . Got the frame in a day and took all of 15 minutes to get it hooked up and our few hundred pictures linked to it. The clarity, color and ease of doing things thru the app was terrific.
Highly recommend this product - LDanceGreat quality!! Easy to use!! Fun to share!! Fun to watch!! Amazing gift too!! - Love it :0)I love to take pictures. I have so many photo albums, but I rarely look at them. :0(
I am by no means a professional photographer, but I love taking pictures so much so, that I am never in any of the pictures. LOL.
My son, seeing my love of photography, bought me my very first digital picture frame. I was a bit skeptical...was it going to be complicated, something I use one time and never again, or simply a waste of money.
OMG...it was absolutely the best gift ever!! The digital picture frame is so easy to use. The instructions are simple to understand, uploading the pictures and short videos from any of my devices took seconds to do. It is so easy and quick, I upload my pictures and videos throughout the day from wherever I am. I have also given permission for my son to upload any of his special pictures to one of my picture frames. He sends pictures to my picture frame when is out camping in the mountains, vacationing at beach resorts, etc... His pictures just appear on my digital picture frame shortly after he sends them. Such a wonderful surprise!!
The digital picture frame automatically turns on in the morning (senses the light) and off in the evening (when dark). I think this feature is so convenient.
Note: At night when the room is dark and picture frame is off, the picture frame will come back on when the room light is turned on. I love that!!
Since I have more than one digital picture frame, the app allows me to give each picture frame a different 'name' so when uploading a picture, I can easily choose the frame I want to send the picture to. Deleting, adjusting or centering uploaded pictures on the picture frame within the app is so easy to do as well.
I bought the 10" digital picture frame because I will be uploading my 35mm scanned pictures into the picture frame...the 10" picture frame quality is great, and it keeps these 35mm pictures from becoming too grainy. I will be buying the larger 15" digital picture frame to display my favorite better-quality digital camera pictures.
So, for those of you who like to take lots of pictures, have old 35mm pictures in photo albums and want share and enjoy your pictures in a fun way, buy a digital picture frame. After uploading your pictures to the frame, get a cup of coffee, invite your friends and family, and watch all your wonderful pictures as they are displayed in a continuous loop on this amazing digital picture frame.
These digital picture frames make amazing gifts too! :0)
Enjoy!! - Katie BThe Gold Standard for Gifting (Especially for the Non-Tech Savvy)I’ve tested several digital frames over the years, but the Aura 10.1" HD is the first one that feels like a premium piece of home decor rather than a tablet glued to a plastic stand. If you are looking for a gift for parents, grandparents, or long-distance family, this is the one to beat.
The "Gift Mode" is a Game Changer
The standout feature for me is the ability to set it up without ever opening the box. There is a unique QR code on the packaging that allows you to:
Pre-set the WiFi (optional).
Pre-load a "Welcome" message.
Invite the whole family to start dumping photos into the frame before the recipient even unwraps it. When my mother-in-law plugged it in, it immediately started a slideshow of her grandkids. No "tech support" phone calls required.
Display Quality & Aesthetics
The 10.1" HD display uses a matte finish that is incredibly effective. Unlike glossy screens, this doesn't have a harsh glare or look like a TV sitting on your mantel. The colors are calibrated to look like a high-quality physical print. It also has a built-in light sensor that automatically adjusts the brightness and turns the screen off entirely when the room is dark.
The App Experience
The Aura app (iOS/Android) is streamlined and, crucially, has unlimited cloud storage. There are no hidden subscription fees or "premium" tiers just to upload more photos. You can sync it directly with Google Photos or iCloud, and you can even send short 30-second video clips (which play with sound if you tap the touch bar).
Pros:
Aesthetic Design: The "Mat" border and textured frame look high-end and blend with any decor.
Zero Subscriptions: You buy the frame, and that’s it. No monthly "cloud fees."
Dual Orientation: It works in both portrait and landscape; the software automatically crops or pairs photos to fill the screen.
Privacy: It’s a closed loop—only the people you invite can add photos.
Cons to Consider:
No Battery: It must stay plugged in to work (though the cord is high-quality and braided).
No Touchscreen: You control it via a "Touch Bar" on the top of the frame. This keeps fingerprints off the glass, but there is a slight learning curve for some.
Final Verdict:
There is a reason Wirecutter ranks this so high. It solves the biggest hurdle of digital frames: the setup friction. It’s elegant, the app is "set it and forget it," and the image quality is top-tier. Highly recommended for anyone who wants to stay connected with family without the hassle of social media. - Day TimeA gift for the whole familyWe’ve loved our Aura frame so much that we’ve even gifted it several times. It’s incredibly easy to use, and I appreciate how simple it is to share photos with other Aura users. The app works well and the photo storage is generous. Our kids enjoy reliving past outings and events and their friends even stop to watch and look for themselves on the screen when they come over. The images are clear and the frame itself is very stable and has good weight to it. I don't have to worry about it knocking over easily. I also like that the photos can be "flipped through" with a touch feature on top of the frame and not actually on the screen.