I buy LaCoste, Brooks Brothers, Ralph Lauren Polo and by far this polo is the softest and weathers laundry fantastically well. I'm surprised. I just bought it on the fly to match a dress code for a party for our son. I was shocked to discover the quality, feel and comfort level. I'm buying more for sure. Hoping other colors are just as nice. I cannot imagine why they wouldn't be. Thank you Nautica! What a deal! 1/3 of the cost of high end brands.