Other companies should take notes from Carhartt. Walk through any store in any mall and feel the materials of the t-shirts. Paper thin, “dri-fit” or “dry-soft” or “comfort cool dry soft” or whatever other gimmicky name they put on them. Almost every single shirt. They look horrible, because they highlight any body fat you may have, and as soon as you wash them they’re unwearable, either shrunken or ruined by pilling, stretching, etc. Everything is made to maximize profit and minimize production costs, under the guise of “keeping you cool”. Buy a fan and some carhartt shirts, you’ll be cool. These shirts are the exact opposite of everything else in current year. COTTON. Heavyweight, hick, durable, can wash and dry it 1000 times, the fit never changes. It’s like an old Ford Crown Victoria. May not be as fancy as a benz, but it’s built to last. I have a few colors now and they’re the first thing I want to grab when getting dressed. They may be plain, this just allows you to wear some loud sneakers or pants. I also appreciate the effort to produce everything in tall sizes and stock retailers with tall sizes (and they’re not wider and tall, they’re just the size you want, with added length). Other brands don’t get this either. I’m not wearing a 2xl when a large is just too short. Large Tall fits me perfectly and I’m not giving everyone a crack show when I drop my pencil on the ground. Carhartt just gets me. I imagine a lot of other people feel the same way.