I've been wanting to try this forever. I never see the BUILT Puff bar options in store. I really didnt want to buy a case, but recently I decided to splurge. Glad I did! I already want more, and I hope they have more flavors actually available soon. Many are unavailable :(
I wanted to try them because I love chocolate covered marshmallow. I really prefer it when the marshmallow is firm and kinda chewy rather than soft. I joke that I like stale marshmallow. But man, when I get those egg cartons at Easter time that are filled with chocolate covered egg shape marshmallows, there is always a couple of "tough" ones in the bunch, and THAT is what I like. Same goes for other holiday offerings of this ilk.
So I bit into this and was in heaven. It has that firm, dense chew, that tough marshmallow texture that I yearn for. If these were extra soft, I wouldnt be as impressed.
This is very much actual marshmallow, and I am surprised that more "protein" bars dont utilize it. Gelatin has protein. I have made my own marshmallows before, so I may get back to that. For best utilized protein in form of collagen, we want hydrolyzed, but hydrolyzed doesnt "gel", hence we want non-hydrolyzed collagen, or "gelatin". This uses both, so both of both worlds. Also whey protein, but manages to not have a whey protein taste.
The outer chocolate is ok. It isnt delicious, more of a vessel for carrying the marshmallow. Very basic "chocolate".
Definitely more of a candy vibe. Never would think this was a protein bar,
Very pricy though. These are small bars, maybe 4-5 bites max. I dont rate on price though--we can all see price, have different budgets, needs, preferences, and for me.. desires. lol. I just really wanted to try it, and now that I know that it is what I want texture wise, I will likely buy more. Hope to see a sale, coupon, or subscribe and save offer soon.
BTW, the option I bought is coconut, and it has a light coconut flavor. I also tried these upon delivery, which was a very cold day. Not sure if the marshmallow gets softer (hope not), but if it does, then I know to enjoy these direct from fridge.

Built Bar, Puff Protein Bars, Strawberries 'N Cream Puff, 15g Protein Snacks, On-The-Go Bars, Only 140 Calories, 8g Sugar, Co
4.5
| 7,817 ratingsPrice: 29.99
Last update: 04-17-2025
About this item
HIGH PROTEIN CONTENT: Built Puffs bring 15g of vital protein, making it one of the best protein bars supporting your workout. Enjoy protein bars high protein for all-day energy
DELICIOUS FLAVOR PROFILE: Savor the flavor of these Built Puff protein bars, a delightful treat among high protein snacks and great snacks for adults
GUILT-FREE PROTEIN SNACKS: With only 140 calories & 8g Sugar, Built Bar Puffs stand out as a low calorie and low sugar snacks when compared to other snack options like candy bars. Enjoy these without sacrificing on taste or goals.
IDEAL FOR ON-THE-GO: Easy to add these amazing sports nutrition protein bars to your busy routine. These bulk protein bars are great, better for you snacks for on-the-go lifestyles. Great choice of protein snacks for healthy adults.
SMOOTH TASTE: Built Puff high protein snacks are designed to have a smooth taste without a chalky aftertaste
DELICIOUS FLAVOR PROFILE: Savor the flavor of these Built Puff protein bars, a delightful treat among high protein snacks and great snacks for adults
GUILT-FREE PROTEIN SNACKS: With only 140 calories & 8g Sugar, Built Bar Puffs stand out as a low calorie and low sugar snacks when compared to other snack options like candy bars. Enjoy these without sacrificing on taste or goals.
IDEAL FOR ON-THE-GO: Easy to add these amazing sports nutrition protein bars to your busy routine. These bulk protein bars are great, better for you snacks for on-the-go lifestyles. Great choice of protein snacks for healthy adults.
SMOOTH TASTE: Built Puff high protein snacks are designed to have a smooth taste without a chalky aftertaste