I tried to give Ritual a chance. I emailed them twice never getting back a response. After spending 20 years in the wine & liquor industry, this concoction has "zero" resemblance to whiskey. Save your money and try another brand.
When you first open the bottle, the nose resembles strong Apple Cider Vinegar. When you drink this, it has an intense taste of apple cider vinegar on the tongue. Wine folks would say "A nose of apple cider vinegar leaps from the glass to welcome you with a sour burn on the tongue!" While there are some overlapping compounds between Whiskey & Apple Cider Vinegar, the overall flavor profiles of apple cider vinegar and whiskey are distinctly different due to their unique production methods and ingredients. I mean they are, in a way, both fermented products however their fermentation process is night and day different. Whiskey : corn, barley, wheat. The base grains are fermented into something that resembles beer. Next it is put into a still of some type, finally it is aged in oak (real oak and not oak chips if you are lucky these days). Apple Cider Vinegar : apples were fermented to create an alcoholic beverage of around 5% alcohol by volume. Then a secondary fermentation called acetic acid fermentation which turns the ethanol (stuff that makes you feel funny) to acetic acid, which gives vinegar its characteristic sour flavor.
I mean do the people at this company even have some type of palate? Or, were they raised on mountain dew and hot wings and developed their own unique opinion of what things taste like? Did they mix this stuff up and it originally tasted like whiskey but then it spoiled somehow? Open a bottle of wine. Let it sit. It magically turns to vinegar. Did this stuff go through some unexpected fermentation? Did they make a whole bunch of the stuff and are just trying to dump it on the market. Happens all the time in the wine and liquor industry.
Strike one : this stuff is not worth your time, money, or palate. It is junk with a fancy marketing campaign.
Strike two : you buy a bottle from Amazon and you realize that it is non-refundable.
Strike three : the company does not have any interest in developing a relationship with you as a long term
customer. Proof is that they don't respond to emails.
Would you guys like some sales tips on how to treat your customers? I charge a flat rate of $250 hour as an experienced consultant. Feel free to contact me. Here's something for free : don't make a product that smells like apple cider and call it whiskey. That is total nonsense. But there you have it folks : the proof that with the right marketing campaign you can even sell "alternative" whiskey although it screams of Apple Cider Vinegar.
RITUAL ZERO PROOF Whiskey Alternative | Award-Winning Non-Alcoholic Spirit | 25.4 Fl Oz (750ml) | Only 5 Calories | Sustainab
2.5 | 4,841 ratings
Price: 29.95
Last update: 01-09-2025
About this item
BUILT FOR COCKTAILS – Our non-alcoholic whiskey alternative is specially crafted to replace traditional whiskey, one-to-one, in the drinks you already know and love. Ritual spirits are made for cocktails and not meant to be consumed straight or neat.
A HEALTHIER CHOICE - The oak, smoke, caramel and comforting warmth of whiskey without the alcohol or carbs, and only 5 calories, for conscious consumption that leaves you at your best.
AWARD WINNING FLAVOR - The highest rated alcohol free whiskey alternative ever, certified 85/100 Silver by the industry standard Beverage Testing Institute. All-natural flavors of vanilla, stone fruit, and sugar floss, for a smooth body and warming heat.
DESIGNED FOR YOUR LIFESTYLE - Whether you're driving, training, dieting, parenting, staying out late, getting up early, seeking the perfect third drink or abstaining altogether.
YOUR FAVORITE COCKTAILS, NON-ALCOHOLIC - For non-alcoholic classics like an old fashioned, Manhattan, and whiskey sour, inspired mixology, simple serves with soda or juice, and everything in between.
A HEALTHIER CHOICE - The oak, smoke, caramel and comforting warmth of whiskey without the alcohol or carbs, and only 5 calories, for conscious consumption that leaves you at your best.
AWARD WINNING FLAVOR - The highest rated alcohol free whiskey alternative ever, certified 85/100 Silver by the industry standard Beverage Testing Institute. All-natural flavors of vanilla, stone fruit, and sugar floss, for a smooth body and warming heat.
DESIGNED FOR YOUR LIFESTYLE - Whether you're driving, training, dieting, parenting, staying out late, getting up early, seeking the perfect third drink or abstaining altogether.
YOUR FAVORITE COCKTAILS, NON-ALCOHOLIC - For non-alcoholic classics like an old fashioned, Manhattan, and whiskey sour, inspired mixology, simple serves with soda or juice, and everything in between.
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Top reviews from the United States
Chris Young
Apple Cider is not Whiskey
Reviewed in the United States on August 16, 202310/10 don’t believe the negative reviews
I can’t believe I found a absolutely alcohol free beverage. Let alone whisky.
Reviewed in the United States on April 20, 2024CKH
I have a very low bar, and this flavor was truly horrendous.
Reviewed in the United States on January 25, 2022