Cold Calling Sucks (And That's Why It Works): A Step-by-Step Guide to Calling Strangers in Sales

5 5 out of 5 stars | 39 ratings

Price: 0.99

Last update: 08-15-2024


About this item

Your Ultimate Guide to Book 1 in 3 Cold Calls

"The #1 reason for failure in sales is an empty pipeline. And the #1 reason your pipeline is empty is that you avoid cold calling. In this book, Armand & Nick inspire you to get past your mental hangups, pick up the phone, and start cold calling. Read it now. Your bank account will thank you!"
- JEB BLOUNT, bestselling author of Fanatical Prospecting

Cold calling is painful and uncomfortable for every single salesperson on Earth.

The average seller makes a couple dials, hits 6 voicemails, and gives up the moment a prospect hits them with a nasty objection.

But every time you decide to pick up the phone in spite of the suck, you separate yourself from the folks who quit. That's when you get ahead on the leaderboard.

Cold calling sucks. And that's why it works.

While most books are a 400-page exercise in academia, we have 4 promises to make this the most actionable sales book you've ever read:

  • Step-by-Step Breakdowns & Talk Tracks. You'll learn how to win the first 60 seconds, overcome any objection, and land the meeting.

  • Audio Clips to Master Tone. It's not just what you say, but how you say it. Listen to over 31 voiceovers embedded in QR codes.

  • Examples for Every Industry. Learn from interviews with 200+ elite reps who sell Saas, real estate, and everything in-between.

  • Backed by Gong Data on 300M+ Cold Calls. Every tactic is supported by results from real cold calls so you know it actually works.


If you embrace the suck of cold calling and master the frameworks in this book, you'll reach the top 10% of reps who book 1 meeting for every 3 cold calls that connect.

This is your step-by-step-guide to get there.

Founders of the #1 sales podcast, 30 Minutes to President's Club, Armand Farrokh led Pave from $0 to $13M+ ARR in two years as VP of Sales, and Nick Cegelski won #1 Enterprise Seller multiple times selling 6 & 7-figure deals.


Top reviews from the United States

Amazon Customer
5.0 out of 5 stars The most actionable sales book I've ever read
Reviewed in the United States on August 13, 2024
I'm an avid listener of the 30 Minutes to President's Club Podcast so when I heard they were releasing a book, I couldn't wait to get my hands on it.

After reading just the first chapter, it was obvious this wasn't a high level, theoretical book, it's actually the most actionable sales book that I've ever read and here's why:

✅ Step-by-step breakdowns to nail the first 60 seconds, handle objections, bypass gatekeepers, and maximize voicemail replies.

???? QR codes that lead to video and audio voiceovers so you can not only hear the delivery in action, but master the tone of each call.

???? Data backed tactics, analyzing results from over 300 million cold calls - Some of these stats were so eye-opening I'm shifting how me and my team are operating (EX: The impact of a voicemail on your email response rate ????)

???? Homework you'll want to do. Most books I read have end of chapter homework that feels more like a chore than a helpful takeaway but I found myself following through on these (even if I looked like a weirdo talking to myself on the G Train)
Amazon Customer
5.0 out of 5 stars Imperative for anyone in their sales career!
Reviewed in the United States on August 14, 2024
I had the privilege of taking a look at this book before it got published - Armand and Nick are some of the most intentional and down to earth sellers in the game. This book has every detail (even audio examples!) of what it's like to be in the cold calling seat. As someone who has spent the last year cold calling, I couldn't support this book more. It's detail oriented, speaks to our generation on the phone and provides context from sellers who have done it ALL - from cold calling to closing. So happy this is finally out and CONGRATS to everyone involved!
Stephen J. Susina
5.0 out of 5 stars The definitive guide to developing a calling culture for your sales development team
Reviewed in the United States on August 12, 2024
Nick and Armand shared a sample chapter a couple of months back, and I could hardly wait to get my hands on the entire book. They've taken the simple premise that cold calling is disliked yet effective, and with a systemic, data driven approach, dismantled every objection and demonstrate just how sales reps can be effective. They share their own strategies on call openers, handling objections, getting past voicemail and gatekeepers and more. Definitely worth a read if you're looking for ways to improve your sales development performance.
Warren H Kucker III
5.0 out of 5 stars The best book for a Sales Leader to enable their team
Reviewed in the United States on August 14, 2024
As a VP of Sales, training and enabling the team on cold call best practices felt antiquated. This book breaks down every part of a cold call that allows for the best training experience possible. A must read for any sales rep, this is the pipe gen super power.
Lee Folger
5.0 out of 5 stars Tactical, applied steps to get better at cold calling
Reviewed in the United States on August 13, 2024
Armand and Nick have produced a highly readable, pragmatic and yes "step-by-step guide" to improving your cold calling game. They don't sugarcoat the process. They do provide a clear map. Thank you Armand and Nick.
Jason X
5.0 out of 5 stars Immensely helpful!
Reviewed in the United States on August 15, 2024
This book is written in an easily digestible, compelling way and I found it instrumental to building my sales skillset. Would recommend in a heartbeat!!
Kindle Customer
5.0 out of 5 stars Entertaining & Educational
Reviewed in the United States on August 14, 2024
Such a great read! Super tactical without being dry and textbook. Love the QR codes for tonality.

Highly recommend for anyone in sales!
Christopher
5.0 out of 5 stars If you prospect into accounts, this is a must read. 100% Excellent read.
Reviewed in the United States on August 12, 2024
This book applies to anyone that prospects into accounts. New or veteran sellers. Fast read packed with fantastic methodology. 5 Stars!

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