Finding the Way: The Entrepreneur's Tale

4.8 4.8 out of 5 stars | 33 ratings

Price: 9.99

Last update: 12-17-2024


About this item

Wall Street Journal Bestseller
#1 New Release and Amazon Best Seller in Business Health & Stress and Strategy & Competition
Amazon Best Seller in Small Business

A tale of mentorship, hard truths, and the path to success

In this fictional account of an entrepreneur's rollercoaster ride to the top, Cap Treeger crafts a series of dynamic, well-drawn lessons for anyone that wants to start or build a business. The hero of the story, Ren, is fired up with ambition and has a strategic dream in place to build his own startup from the ground up, but he has a lot to learn about how this particular sector of the business world works. Fortunately, Ren has the guidance of generous and invested mentors, and their sound recommendations and warnings are chronicled as Ren makes decision after decision. With their advice, as well as his own encounters with trial and error, he discovers that who he chooses to employ and partner with, and how he engages with them, makes all the difference.

Ren's journey guides readers through numerous factors necessary for success, including building a solid team with strategic placement of individuals in carefully selected roles appropriate to their skill sets and crafting the all-important business model. Ren navigates the daunting process with grace and hands readers an account loaded with insight-rendering Finding the Way, told in a straightforward and reader-friendly manner, a valuable gem amidst business-building literature.


Top reviews from the United States

  • Travis Smith, TribeVest, founder & CEO
    5.0 out of 5 stars An Inspirational Guide for Entrepreneurs at Every Stage
    Reviewed in the United States on November 19, 2024
    "Finding the Way" by Cap Treeger is a remarkable journey into the heart and soul of entrepreneurship. As an entrepreneur still charting my own path, I found this book to be incredibly resonant and enriching. Treeger masterfully combines practical business advice with profound personal insights, making it a valuable read for anyone looking to grow both personally and professionally.

    What sets this book apart is its thoughtful exploration of the entrepreneurial journey over time. From the Prologue of "Failure Assured" to Chapters like "Taking Responsibility," "Weiser Fiscal Counsel," "Passing the Baton," "Morphability," "Finding a Tribe," "Clean Your Closet," and "Bring It All Together" are not just titles but transformative stages that many of us experience. Each chapter offers deep reflections and actionable strategies that prompted me to pause, reflect, and often re-read to fully absorb the wisdom shared.

    Reading the book over five weeks allowed me to internalize its lessons and apply them to my own business challenges and personal growth. The pacing was perfect for digesting the complex ideas and for witnessing their impact in real-time within my own life.

    The book left me buzzing with gratitude and inspiration to not only continue on my path but to also think deeply about how I can pay it forward.

    "Finding the Way" is more than just a business book; it's a companion for anyone on the entrepreneurial journey. It encourages you to look inward, embrace change, and find your tribe. I wholeheartedly recommend it to entrepreneurs at any stage of their journey.
    Customer image
    Travis Smith, TribeVest, founder & CEO
    5.0 out of 5 stars An Inspirational Guide for Entrepreneurs at Every Stage
    Reviewed in the United States on November 19, 2024
    "Finding the Way" by Cap Treeger is a remarkable journey into the heart and soul of entrepreneurship. As an entrepreneur still charting my own path, I found this book to be incredibly resonant and enriching. Treeger masterfully combines practical business advice with profound personal insights, making it a valuable read for anyone looking to grow both personally and professionally.

    What sets this book apart is its thoughtful exploration of the entrepreneurial journey over time. From the Prologue of "Failure Assured" to Chapters like "Taking Responsibility," "Weiser Fiscal Counsel," "Passing the Baton," "Morphability," "Finding a Tribe," "Clean Your Closet," and "Bring It All Together" are not just titles but transformative stages that many of us experience. Each chapter offers deep reflections and actionable strategies that prompted me to pause, reflect, and often re-read to fully absorb the wisdom shared.

    Reading the book over five weeks allowed me to internalize its lessons and apply them to my own business challenges and personal growth. The pacing was perfect for digesting the complex ideas and for witnessing their impact in real-time within my own life.

    The book left me buzzing with gratitude and inspiration to not only continue on my path but to also think deeply about how I can pay it forward.

    "Finding the Way" is more than just a business book; it's a companion for anyone on the entrepreneurial journey. It encourages you to look inward, embrace change, and find your tribe. I wholeheartedly recommend it to entrepreneurs at any stage of their journey.
    Images in this review
    Customer image
  • Noel Hoxie
    5.0 out of 5 stars Entertaining narrative packed with practical advice and insightful observations
    Reviewed in the United States on October 5, 2023
    Cap Treeger in Finding the Way, spins a compelling narrative of a young entrepreneur’s journey to business success. Each of the 47 chapters have life and business tips that are practical, useful, and generally very insightful. The exercises at the end of the book, give the reader an opportunity to put into practice what they have learned and I highly recommend to spend as much time on the exercises as you do reading the book. It has truly inspired me to look at entrepreneurship in a new light. If you are interested in entrepreneurship or if you know of anyone around the entrepreneurial world, this book is for you. The narrative leaves you thoroughly entertained while life lessons and business tips provide many insights into the entrepreneurial life!!!
  • Caleb Breakey
    5.0 out of 5 stars Envision and Discover Your Path to Entrepreneurial Success
    Reviewed in the United States on January 4, 2023
    Finding the Way zigged when other entrepreneurial books zagged. It told a story instead of promising a silver bullet.

    The author wrote my story—and the stories of thousands of other past and future entrepreneurs.

    If I were to go back 15 years and start over, I'd get this book first. I don't need to read 40 books on tactics and techniques. I need to know what life as an entrepreneur is like—sunrise to sundown, month to month, year to year—so that I can envision and discover my own path to success.

    "Story is the quickest way to the human heart," author Ted Dekker says. And Cap Treeger’s words accomplish just that.

    I haven't read any books like this before. Comes very, very highly recommended to entrepreneurs at every stage.
    Customer image
    Caleb Breakey
    5.0 out of 5 stars Envision and Discover Your Path to Entrepreneurial Success
    Reviewed in the United States on January 4, 2023
    Finding the Way zigged when other entrepreneurial books zagged. It told a story instead of promising a silver bullet.

    The author wrote my story—and the stories of thousands of other past and future entrepreneurs.

    If I were to go back 15 years and start over, I'd get this book first. I don't need to read 40 books on tactics and techniques. I need to know what life as an entrepreneur is like—sunrise to sundown, month to month, year to year—so that I can envision and discover my own path to success.

    "Story is the quickest way to the human heart," author Ted Dekker says. And Cap Treeger’s words accomplish just that.

    I haven't read any books like this before. Comes very, very highly recommended to entrepreneurs at every stage.
    Images in this review
    Customer image
  • Steven H
    5.0 out of 5 stars Fantastic book filled with sage advice
    Reviewed in the United States on January 3, 2023
    I've read many business books, and my favorite ones are written as stories similar to this one. I find straight textbook-type books really dull, and I also believe that we tend to learn best from experience and from stories. This book follows the up-and-downs of the life of an aspiring entrepreneur. It is packed with great experiences that other entrepreneurs can learn from, both successes and failures, as well as touches on the human impact that entrepreneurship can have on both the entrepreneur and those around them. One of the best business books I've read in a long time and is packed with a lot of great nuggets of wisdom!
  • Victor Boudolf
    5.0 out of 5 stars Felt like I was there
    Reviewed in the United States on March 22, 2023
    An honest story of starting a business. I felt like I was sitting in the Waffle House next to Ren. The discussions and decision seemed realistic, not just from the point of view of someone trying to sell you on their own success.
  • Russell Smith
    5.0 out of 5 stars Absolute must read for entrepreneurs, their families and friends
    Reviewed in the United States on January 24, 2023
    Thoroughly enjoyed reading this book. Full of insights and experiences I could relate to as an entrepreneur. You can tell this was written by someone who has "been there and done that". Best book I've read in over a year.
  • courtney
    3.0 out of 5 stars I like the concept but…
    Reviewed in the United States on April 26, 2023
    I really liked the concept of this book and how it can be good for everyone in terms of taking knowledge from people with experience and the hard work you need to put into everything you do. But I kept getting lost in the conversations and found myself reading multiple pages before realizing I had no idea what I had just read.
  • Nancy Davis
    5.0 out of 5 stars It's all about aligning incentives
    Reviewed in the United States on May 11, 2023
    Finding the Way has some great advice about keeping management and employees aligned and on the same page as owners of the business. There are valuable nuggets hidden throughout the book. Highly recommend! -SD

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