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I got the 16oz jar and did two coats on my nightstand, 2 coats on a big lamp, and started on a buffet table that's been in my basement. I still have maybe a quarter of the jar left which is not enough to do my tall dresser, but I think it would've been plenty if I hadn't messed around with the lamp and buffet table.
I used a primer, but I honestly don't think it was necessary. To apply I used synthetic bristle brushes to cut in, and a 4 inch foam roller for the rest. The roller did leave some texture but I think that was easier to sand smooth than brush strokes. I also made sure my brush and roller were slightly damp, and kept a spray bottle handy to mist the piece/thin out the paint as needed. It was so easy to work with. I love that it dries fast, so by the time you're finished with your first code you can go right back over with the second one. I also love that it didn't have any funky odors and was easy to clean up and clean out of my paint brushes so I can use them again.
It's holding up fairly well, although I will say it's not a super durable finish. It does pick up scratches and scuffs rather easily so I am definitely planning to get some wax or something to seal & protect it. Compared to my experience using the really cheap chalk paint from big box stores, the quality of this paint is 100x better and well worth the money.